Lexus is tops in quality in yet another J.D. Power and Associates survey of vehicle owners. So that’s good, right? Maybe, maybe not.
Manufacturers who rate well love these surveys because they can use them in their marketing and advertising campaigns to assert their superiority. Those who do poorly, of course, are dismissive of the results. By the way, J.D. Power earns most of their revenue from manufacturer’s by licensing the use of their logo and name in the flood of advertisements that follow each survey.
But let’s get back to the results. Yes, Lexus came out on top again, but GM has slipped from a tie with Lexus Lexus for number one all the way down to number six. Much of that drop is attributed to GM models that are no longer being produced, but then again the top-rated Buick Century which propped up GM’s rankings has also been discontinued.
As for Toyota, the parent company of Lexus, it’s the 14th straight year Japanese automaker’s luxury brand has held the highest ranking in the annual study, which measures problems experienced by the original owners of vehicles after three years. 
Second place went to Ford Motor Co.’s Mercury brand, which is no longer sold in Canada. GM’s Cadillac brand was third, Toyota itself was fourth and Honda’s Acura division was fifth.
As for the worst rated vehicles, Land Rover (formerly owned by Ford but now sold to India’s Tata Motors Ltd.) placed dead last again. Anyone who buys one of these overpriced status symbols is just looking for trouble
In the most improved segment, GM’s Saab brand was the top mover, though they still remain a risky buy and depreciate at an astonishing rate.
But just what sort of problems are being counted here for these rankings. As it turns out, we’re not talking about seized engines and electrical fires. The most common complaints recorded by J.D. Power are wind noise, noisy brakes, alignment issues and dashboard problems. Hardly the stuff of automotive horror stories.
So what can we extrapolate from such minor complaints. Perhaps not a lot, but it should be said that the rankings do tend to mirror what consumer advocates have been saying about the current crop of car brands out there. And what’s encouraging about the survey is quality control and reliability seems to be on the rise across the industry, which is great news for consumers.
Having said that though I’ll leave you with one fun fact from the study: Chrysler was the only North American automaker with no brands ranked better than the industry average. That’s gotta hurt a company already facing a sever financial squeeze.




